About Us

Personalized Nutrition, Built Around Your Body Type

MOMS Plan is an AI-powered nutrition app that uses your unique body type to deliver personalized protein shake plans, daily meal guidance, and smarter wellness recommendations, so you stop guessing and start seeing real results.

MOMS Plan team members standing together in a kitchen with fresh ingredients

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.

MOMS Plan team collaborating on personalized nutrition

MOMS Plan wellness education illustration

MOMS Plan personalized shake and nutrition illustration

18,000+ formulations analyzed

+

18,000+

Formulations Analyzed

262

Optimized Shake Profiles

%

100%

Clean Ingredients

M+

10M+

Recommendations

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.

18,000+ formulations analyzed

+

18,000+

Formulations Analyzed

262

Optimized Shake Profiles

%

100%

Clean Ingredients

M+

10M+

Recommendations

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.

18,000+ formulations analyzed

+

18,000+

Formulations Analyzed

262

Optimized Shake Profiles

%

100%

Clean Ingredients

M+

10M+

Recommendations

Our Journey

MOMS Plan was founded on one observation: most nutrition programs are built for an average body, and most people don't have one. We saw millions of people following the same generic meal plans, buying the same one-size-fits-all protein shakes, and still not getting results. Not because they lacked discipline, but because the plan wasn't built for their body. So we built something different. We didn't just guess what works. We analyzed over 18,000 AI-generated nutritional recipes to engineer the 262 absolute best shake formulations for every specific body type and daily routine. The result is a system where your quiz answers don't just return a generic "high protein" plan, they unlock the exact shake profile engineered for your body type, your activity level, and your daily habits

MOMS Plan started with a simple idea:
wellness should feel personal, practical, and easy to follow.

Too often, healthy eating feels overwhelming. People are expected to figure out what works for their body, what supports their goals, and how to stay consistent on their own. We wanted to create a simpler way.

That’s why we built MOMS Plan —
a personalized wellness experience that helps people understand their body type, receive tailored recommendations, and build routines that fit real life.

Our Vision & Mission

We believe personalized nutrition should be accessible to everyone, not just athletes, dietitians, or people with hours to spend researching. MOMS Plan's mission is to make evidence-based, body-type nutrition simple, affordable, and practical for everyday life. We use AI to close the gap between what nutrition science knows and what real people can actually follow. That precision starts with our data: 18,000+ formulations analyzed. 262 profiles engineered. One plan built for you.

Our Vision: A world where every person has a nutrition plan as unique as they are, backed by science, powered by AI, and delivered to their door.

At MOMS Plan, our vision is to make personalized wellness easier and more accessible for everyday life.

We believe healthier routines should not
feel confusing or one-size-fits-all.
Every body is different, and wellness works better when it feels personal.
Our mission is to help people make smarter daily choices through body-based guidance, personalized shake plans, and a simple experience that supports lasting habits.

man standing behind flat screen computer monitor

The People Behind MOMS

MOMS Plan was built by a team of nutritionists, engineers, and wellness advocates who believe your body type should drive your nutrition, not the other way around. Based in California, our team brings together expertise in behavioral health, food science, AI development, and digital product design. Every formulation in our 262 shake profiles was developed with direct input from our nutrition science team, not generated and released, but tested, refined, and validated.