About Us

About Us

About Us

Personalized Nutrition, Built Around Your Body Type

MOMS Plan is an AI-powered nutrition app that uses your unique body type to deliver personalized protein shake plans, daily meal guidance, and smarter wellness recommendations, so you stop guessing and start seeing real results.

MOMS Plan team members standing together in a kitchen with fresh ingredients

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.
MOMS Plan team member portrait
MOMS Plan team collaborating on personalized nutrition
MOMS Plan wellness education illustration
MOMS Plan personalized shake and nutrition illustration

18,000+ formulations analyzed

0

+

18,000+

Formulations Analyzed

0

262

Optimized Shake Profiles

0

%

100%

Clean Ingredients

0

M+

10M+

Recommendations

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.
MOMS Plan team member portrait
MOMS Plan team collaborating on personalized nutrition
MOMS Plan wellness education illustration
MOMS Plan personalized shake and nutrition illustration

18,000+ formulations analyzed

0

+

18,000+

Formulations Analyzed

0

262

Optimized Shake Profiles

0

%

100%

Clean Ingredients

0

M+

10M+

Recommendations

We help real people build evidence-based nutrition habits through body-type science, AI-powered personalization, and a daily routine that actually fits your life.

We help you make smarter wellness choices through personalized recommendations.
MOMS Plan team member portrait
MOMS Plan team collaborating on personalized nutrition
MOMS Plan wellness education illustration
MOMS Plan personalized shake and nutrition illustration

18,000+ formulations analyzed

0

+

18,000+

Formulations Analyzed

0

262

Optimized Shake Profiles

0

%

100%

Clean Ingredients

0

M+

10M+

Recommendations

Our Journey

Our Journey

Our Journey

MOMS Plan was founded on one observation: most nutrition programs are built for an average body, and most people don't have one. We saw millions of people following the same generic meal plans, buying the same one-size-fits-all protein shakes, and still not getting results. Not because they lacked discipline, but because the plan wasn't built for their body. So we built something different. We didn't just guess what works. We analyzed over 18,000 AI-generated nutritional recipes to engineer the 262 absolute best shake formulations for every specific body type and daily routine. The result is a system where your quiz answers don't just return a generic "high protein" plan, they unlock the exact shake profile engineered for your body type, your activity level, and your daily habits

MOMS Plan started with a simple idea:
wellness should feel personal, practical, and easy to follow.

Too often, healthy eating feels overwhelming. People are expected to figure out what works for their body, what supports their goals, and how to stay consistent on their own. We wanted to create a simpler way.

That’s why we built MOMS Plan —
a personalized wellness experience that helps people understand their body type, receive tailored recommendations, and build routines that fit real life.

Our Vision & Mission

Our Vision & Mission

Our Vision & Mission

We believe personalized nutrition should be accessible to everyone, not just athletes, dietitians, or people with hours to spend researching. MOMS Plan's mission is to make evidence-based, body-type nutrition simple, affordable, and practical for everyday life. We use AI to close the gap between what nutrition science knows and what real people can actually follow. That precision starts with our data: 18,000+ formulations analyzed. 262 profiles engineered. One plan built for you.


Our Vision: A world where every person has a nutrition plan as unique as they are, backed by science, powered by AI, and delivered to their door.

At MOMS Plan, our vision is to make personalized wellness easier and more accessible for everyday life.

We believe healthier routines should not
feel confusing or one-size-fits-all.
Every body is different, and wellness works better when it feels personal.
Our mission is to help people make smarter daily choices through body-based guidance, personalized shake plans, and a simple experience that supports lasting habits.

man standing behind flat screen computer monitor

The People Behind MOMS

MOMS Plan was built by a team of nutritionists, engineers, and wellness advocates who believe your body type should drive your nutrition, not the other way around. Based in California, our team brings together expertise in behavioral health, food science, AI development, and digital product design. Every formulation in our 262 shake profiles was developed with direct input from our nutrition science team, not generated and released, but tested, refined, and validated.

Jane Lee

Founder & CEO

Ariana Patel

Chief Strategy Officer

Daniel Cho

Chief Technology Officer

Emily Zhao

Head of Product Development

Marcus Bennett

Head of Marketing & Sales

Lina Moreno

Customer Success Lead

Jane Lee

Founder & CEO

Ariana Patel

Chief Strategy Officer

Daniel Cho

Chief Technology Officer

Emily Zhao

Head of Product Development

Marcus Bennett

Head of Marketing & Sales

Lina Moreno

Customer Success Lead

Get in touch

Don't Hesitate, we're just a message away. Our team is ready to help!

Social

Chat with us

Talk to our friendly team

hello@momsplan.us

Chat with us

Talk to our friendly team

Book a Call

Book a Call

Phone

Mon-Fri from 8am to 5pm.

+1 (213) 677-3626

Phone

Mon-Fri from 8am to 5pm.

Book a Call

Book a Call

Office

Visit our office

434 25th st. Oakland, California, United States

Office

Visit our office

Book a Call

Book a Call

Contact Us

Have a question, suggestion, or just want to say hello? Our team is ready to assist

Send us a message

Don't Hesitate, we're just a message away. Our Super friendly team will get back to you within 1 business day.

woman sitting around table holding tablet

Frequently Asked Questions

Frequently Asked Questions

What is MOMS Plan?

MOMS Plan is a personalized nutrition company that delivers ready-to-drink protein shakes and meal replacement shakes matched to each customer’s body type, lifestyle, and daily routine. Customers take a 3-minute Body Type Quiz, get matched to a MOMS body type, and receive a shake plan built from over 18,000 AI-analyzed nutritional formulations distilled into 262 optimized shake profiles.

Who is MOMS Plan for?

MOMS Plan is designed for busy women, including mothers with limited time, who want a simple daily nutrition routine without counting calories, following generic diet plans, or guessing what to eat.

How does the MOMS Plan Body Type Quiz work?

The quiz takes about 3 minutes and asks questions about the customer’s habits, build, energy patterns, and goals. Based on the answers, it matches the customer to a MOMS body type, which determines the shake formulation and daily nutrition guidance in their personalized plan.

How much does MOMS Plan cost?

MOMS Plan offers two options: Try Once, a single bottle matched to the quiz result for $15/bottle with no commitment, and Subscription, which delivers 5 bottles weekly for $12/bottle and includes ongoing personalized guidance, health insights, and daily wellness alerts.

Is MOMS Plan a subscription service?

MOMS Plan offers both a one-time purchase (Try Once) and a weekly subscription plan. The subscription delivers 5 bottles per week at $12/bottle and includes ongoing personalized nutrition guidance.

Does MOMS Plan have an app?

Yes. The MOMS Plan app is available on the App Store and Google Play. It includes the Body Type Quiz, personalized shake plan recommendations, and daily wellness tracking with health insights.

How is MOMS Plan different from other meal replacement shakes?

Unlike generic meal replacement shakes, MOMS Plan personalizes the shake formulation to the customer’s specific body type and routine, rather than offering a single one-size-fits-all product. The recommendations are generated from an AI-powered engine that analyzed over 18,000 nutritional formulations to create 262 distinct shake profiles.

Where is MOMS Plan based?

MOMS Plan, LLC is based in California.

How do I contact MOMS Plan?

Customers can reach MOMS Plan at hello@momsplan.us or through Instagram, Facebook, and X at @momsplan.us / @momsplan_us.